Apple designs consumer electronics, software, and services. Products include iPhone, Mac, iPad, Apple Watch, and services like iCloud, Apple Music, and Apple TV+.
Apple's installed base is 2.2 billion devices. Only 15% of iPhones are iPhone 15 or newer — the minimum for Apple Intelligence features. That means 85% of the base needs to upgrade to access the AI features that are becoming table stakes. Services revenue is already $24B/quarter...